As part of NASSCOM’s Design4India initiative, an immersive 2-day workshop was held at the NASSCCOM 10k Startup Warehouse here in Bangalore. The workshop was designed to teach attendees about key steps involved in designing seamless experiences Participants also got the opportunity to internalize their understanding by working on real world problems and case studies. This hands-on session helped us navigate through the design thinking process, taught by design thinking professionals that live and breathe in this space.
The predefined objectives of the workshop were as follows: - The purpose and value of UX engineering Startups. - The value of good UX as an expression as the core brand of India - The major phases of UX engineering work with the value of overall process of each phase. - The road to acquiring an effective UX capability.
At Eventosaur, design has always played an important role in our thought process. We have previously written about the lessons we learned at Google’s Design sprint workshop and our take on prototyping and usability testing apart from a recap of our time at the Design Quicky workshop by 500 startups.
At, #DesignStorm we were fortunate to have been mentored by two very experienced designers - Shashank Shwet and Vidhika Rohatgi - They run two very successful firms - ImagineXP - which is a User Experience Design training and skill development organization and FortuneCookieUX - which is a design firm. India needs more designers like them who take it upon themselves to educate more of us about the benefits of design thinking. We’re extremely grateful to them for their time and patience.
While there really isn’t any way a listicle can do justice to an interactive 2-day workshop, we’ve attempted to share a few key learnings:
Step into the user’s shoes and forget your titles- While working on the design of a product or service, it is important to shed all the titles one identifies with. The only way to design well is by having a single-minded focus on the user and that is done by putting oneself in the user’s position. Describing a user scenario gives you an idea of when the user will come across your product. For the persona described, answer questions like who, what, where, when, why, and how often the product will be used by the user. Standing in the user’s shoes, you will empathize with the user and this is the key to a great product.
Talk to your users - It is a natural human tendency to build solutions based on a set of assumptions we believe to be true. However, the best approach is to actually hit the streets and talk to one’s users. No change should be incorporated without testing out one’s assumptions first.
Brainstorming sessions matter - Especially at product startups and small teams, brainstorming can lead to some of the best designs and ideas. A flat organization leads to free flow of ideas and you never know which one of these ideas ends up delighting your users. Invest some time in this important process before jumping into ‘build mode.’
Comfort is key - Be it internally while brainstorming with your team or during usability tests and interviews, the comfort of all the participants is of utmost importance. Making sure that an interviewee, teammate, or tester is at ease will lead to better feedback and ideas.
The 6Ds of the ImaginXP design process - , Deliver, Discover, Define, Dream, Design, and Develop. These are pretty self-explanatory, but this order lays the foundation for a good design process and adherence to it can help any young organization save a lot of time and other resources.
If everybody is part of your target market, nobody is part of your target market - Products and services are built for specific sets of users and creating user personas can help with design as well as market positioning. Framing a persona helps you determine who you are designing the product for and whether the product is worth taking forward. Defining the persona’s demographics, behaviour, and other details help you mould your product into the perfect product for your user.
Document and measure everything - Peter Drucker famously said "What gets measured gets managed" and it certainly holds good in the context of good design. Recording, reviewing, and collating the information from the user interviews is critical.
The workshop also included in-depth discussions about Android- iOS guidelines, fundamentals of interaction design, paper wireframing, paper prototyping, and the Business value canvas.